A fashion week for Lahore!

As a trade event, the fashion week held in Lahore last week had its vital statistics in place: there were buyers in the front rows and a hustle bustle of media all over the place. The four-days scheduled 32 collections – some great and some atrocious – with the sole purpose of generating business and building a professional profile for Pakistan’s fashion industry, something only fashion weeks can do.

But first things first. Contrary to what was repeatedly announced, this was not Pakistan’s first fashion week and the Pakistan Fashion Design Council is not Pakistan’s only fashion council. The first, Karachi Fashion Week – an event that one would rather forget ever happened – took place in Karachi in 2007 and it was government supported too. KFW returned to haunt fashion last month. The second, however, won Karachi over as Fashion Pakistan Week (under the aegis of Pakistan’s other fashion council) last year in November. Therefore this one was only the next in an exhausting series, though the first in Lahore.It must be said that it was the most organized Pakistan has seen so far.