Fashion turns over a new leaf but it could be greener

The evening offered both altruistic and aesthetic manna. For Zahir Rahimtoola it was all about consolidating the success of almost 15 years in the business of fashion. His store – that has been launch pad for over 24 designers – opened doors back in 1996 but this was the first time it stepped into the razzle dazzle of a fashion show. And with this step rolled out many firsts.
It was the first time DIL held a gala of this level in Pakistan. The United States based, expatriate operated organization has been working since 1997, raising funds for the development of schools in Pakistan. It was the first time Pivot Point stepped up from salon operations to fashion show styling. The makeup was far from perfect but it was a professional start. The capable Shakeel Jaffer was brought in to create the ambience of a fashion show this big. And as the sponsors kept reminding us, the first time an international airline collaborated with fashion and music in Pakistan: Strings were signed up as Etihad Airline’s global ambassadors. One saw some important synergies play out.
It was just another fashion fundraiser but the ambience likened it to the posh Costume Institute Gala held annually in New York. Tall planters stood adorned with plex-glass diamonds, very Spring/Summer Prada. And the ascending stairs to the Convention Centre served as the perfect red carpet, well embellished with high heels and high-end fashion. One saw the latest designs by Sana Safinaz and Shamaeel sweep in with aplomb. It was a hot evening but as the breeze blew in gently from the sea, it set off an ambience that could be admired from every angle.
The evening was planned around a fashion show featuring six designers and Maheen Karim, Labels’ biggest success story, was its undisputed star. Given that she has not shown for over a year coupled with the fact that she is hugely talented, cut out an impressive and fresh collection. It was pure luxury prêt, well draped and embellished with serpent motifs that are all the rage internationally.