Payless Launches New Teen Brand called Brash

 
The Brash brand will launch in early August in all Payless stores nationwide and Payless.com, as well in Canada and Puerto Rico and will feature about 120 on-trend shoe and accessory items for teens including footwear in women's and youth girls' sizing, handbags, jewelry, hair accessories and beauty products including fragrances and makeup that can be styled and collaged together to create a unique and edgy look.  In keeping with Payless' mission to democratize fashion for all to enjoy, pricing is affordable and ranges from beauty items starting at $3 and jewelry and hair accessories for $6 to $25 for shoes and $45 for boots.  Pricing on average is below $20 an item and the line is expected to be refreshed seasonally throughout the year. 
"Brash helps us complete our teen brand portfolio with a wide array of affordable on-trend shoe, accessory and beauty items for the spontaneous and playful teen shopper who wants to stand out from the crowd and experiment and invent her own independent style," said LuAnn Via, CEO of Payless.  "Sierra is a Brash Girl and she embodies the brand's personality -- she has a unique tough-yet-girlie style, is tremendously creative with her music and fashion and is a perfect picture of Brash style.  We are thrilled to have found Sierra and believe she is a great fit to help us inspire girls to create their own Brash looks."  

About Payless and Collective Brands.;
Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to democratizing fashion and design in footwear and accessories for all to enjoy.  Payless offers customers a range of well-recognized brands such as Dexter®, Airwalk®, Champion®, Brash, Above the Rim® and Smart Fit®, as well as designer labels by Christian Siriano, Lela Rose, Isabel Toledo and Silvia Tcherassi.  As of the end of 2010, the company operated nearly 4,500 stores throughout the Americas and an online store  and also has more than 60 franchised stores located in Asia, Eastern Europe and the Middle East.